Growth Marketing Specialist

Do you remember your first bike adventure as a kid? The excitement, the freedom, the feeling that anything was possible. At Northride, we believe more people should experience that same sense of freedom every day, not just on weekends.

Northride is helping New Zealand employers offer bikes and e-bikes as an employee benefit, making commuting healthier, more affordable, and more sustainable.

Northride is the New Zealand business of Vapaus Group, an international mobility and employee benefit company headquartered in Finland and operating across multiple European markets. Since launching in 2020, Vapaus Group has helped tens of thousands of people access bikes through workplace benefit schemes. The business continues to grow internationally as demand for healthier and more sustainable commuting solutions rises.

While backed by an experienced international group, this role is focused entirely on growing Northride in the New Zealand market.

We're looking for a hands-on Growth Marketing Specialist to join our Auckland team and help build the Northride brand locally through HubSpot driven marketing, campaigns, events, partnerships, content creation, and digital lead generation.

The Role

This is a broad startup role where no two days are the same. One day you might be building landing pages and email workflows in HubSpot, the next day helping coordinate an employer event, creating social media content, supporting a bike shop activation, or launching a lead generation campaign.

HubSpot will sit at the centre of much of the role. We are looking for someone comfortable working across CRM systems, digital campaigns, forms, landing pages, email marketing, lead flows, and reporting, or someone eager to rapidly grow those skills in a fast moving startup environment.

We are looking for someone who enjoys variety, takes initiative, and is comfortable rolling up their sleeves to help wherever needed. You won't know everything on day one, but curiosity, adaptability, and a genuine willingness to learn matter more than a perfect CV.

You will work closely with the NZ team across sales, partnerships, events, and marketing, while also collaborating with colleagues from the wider Vapaus Group marketing and growth teams internationally.

This role is based in Auckland (our office is in Wynyard Quarter and has bike parking), or elsewhere in New Zealand for the right candidate, and requires the right to work in NZ. As part of an international business, some flexibility in working hours is required, including occasional evening calls and some evening or weekend events.

About the role

HUBSPOT & DIGITAL MARKETING

• Building and managing landing pages, forms, email campaigns, and event registration pages in HubSpot

• Supporting the set-up and optimisation of lead generation workflows, automations, and customer journeys

• Managing and maintaining CRM data quality, lead tracking, and campaign reporting within HubSpot

• Supporting digital lead generation campaigns across Google Ads, social media, email marketing, and other digital channels

• Monitoring campaign performance and helping optimise activity based on results and market feedback

• Supporting the ongoing improvement of Northride NZ's digital marketing processes and customer experience

• Working alongside the telemarketing team to support lead generation, reporting, and campaign optimisation

• Using LinkedIn Sales Navigator and other digital tools to support outreach and campaign activity

• Creating visual assets, presentations, and marketing materials using Canva

• Supporting the creation of local marketing content for social media, email campaigns, website pages, and employer communications

• Managing Northride NZ's local social media presence across LinkedIn, Instagram, Meta, and other channels

• Helping create content that explains and promotes workplace bike benefits to NZ employers and employees

• Supporting the production of sales collateral, case studies, blog content, and event materials

• Ghostwriting social and thought leadership content

• Supporting local brand awareness and helping grow Northride's presence in the New Zealand market

• Organising and supporting employer events, networking events, webinars, product demonstrations, and bike related activations across New Zealand

• Helping coordinate event logistics from planning through to post event follow up

• Supporting co-marketing initiatives with Northride bike partners and employer customers

• Helping grow Northride's presence within local sustainability, wellbeing, and active transport communities

GENERAL STARTUP SUPPORT

• Maintaining the NZ marketing and events calendar, including seasonal campaigns and activations

• Supporting the wider NZ team with operational and marketing related tasks as required

• Helping improve processes, systems, and customer experience as Northride continues to grow locally

• Being comfortable working in a fast moving startup environment where priorities can change quickly

What We're Looking For

Must have:

• 3+ years experience in marketing, digital marketing, CRM marketing, events, communications, or a similar role

• Experience using HubSpot or similar CRM and marketing automation platforms

• Experience building landing pages, email campaigns, forms, or customer workflows

• Familiarity with Google Ads, paid social campaigns, or LinkedIn Sales Navigator

• Experience in a startup, scaleup, small business, or fast paced environment

• Excellent written and verbal communication skills, with a flair for content creation across different formats and audiences

• Good organisational skills and ability to manage multiple tasks at once

• Comfortable working with campaign data and reporting; no need to be a technical expert, but numerically confident

• Comfortable with AI and digital tools, quick to pick up new platforms, and genuinely curious about how technology can raise the quality of your work

• Strong customer first mentality with a genuine focus on customer experience, communication, and engagement

• A practical, hands on attitude with willingness to help across different areas of the business

• Strong understanding of the New Zealand market and local customer expectations

• Right to work in New Zealand

Nice to have:

• Experience with digital lead generation campaigns and reporting

• Experience with Canva, social media scheduling tools, or email automation platforms

• Experience using AI tools to support content creation, campaign execution, research, reporting, or workflow automation

• Curiosity and openness to learning and experimenting with new technologies and AI driven tools

• Interest in sustainability, active transport, cycling, or workplace wellbeing initiative

What we offer:

• Competitive salary, commensurate with experience

• Flexible and remote friendly working environment

• Opportunity to help grow an exciting international company in the NZ market

• Exposure to an international business and collaboration with teams across Europe

• Supportive and collaborative team culture

• Access to industry leading tools and technology, including HubSpot and Canva

• Access to Northride's employee bike benefit scheme

• Real scope for growth and development as the business expands locally

Recruitment process:

Please submit your application via the “Apply for this job” button below by Sunday June 7, 2026  the latest. The process includes initial interview with the NZ team, a short practical task or assignment and final interview with Northride and Vapaus Group team members.

Our goal is to give you a clear picture of the role, the team, and where Northride is heading in New Zealand. If that sounds like you, we'd love to hear from you, and look forward to helping transform commuting into a healthier, more sustainable way of life across Aotearoa.